Privacy Policy

Last updated on: 22.12.2024

We attach great importance to the transparent handling of personal data. This privacy policy provides information about what personal data we collect, for what purpose and to whom we pass it on. To ensure a high level of transparency, this privacy policy is regularly reviewed and updated.

1. Services we use

Google Ads
Google Ads Conversion Tracking
HubSpot
Linkedin Ads
Google Analytics
Google Call Conversion Tracking
Google Tag Manager
Hotjar
HubSpot Analytics
Linkedin Insight Tag
Wix

2. Contact information

If you have any questions or concerns about the protection of your data by us, you can contact us at any time by e-mail at info@effinuity.com. Responsible for the data processing that takes place via this website is

Effinuity GmbH (in Gründung)
Stadthausstrasse 14
8400 Winterthur
Switzerland

3. General principles

3.1 What data we collect from you and from whom we receive this data

First and foremost, we process personal data that you provide to us or that we collect when operating our website. We may also receive personal data about you from third parties. This may include the following categories:

Personal master data (name, address, dates of birth, etc.);
Contact data (mobile phone number, email address, etc.);
Financial data (e.g. account details);
Online identifiers (e.g. cookie identifiers, IP addresses);
Location and traffic data;
Sound and image recordings;
Particularly sensitive data (e.g. biometric data or information about your health).

3.2 Under what conditions do we process your data?

We treat your data confidentially and in accordance with the purposes set out in this privacy policy. We ensure transparent and proportionate processing.

If, in exceptional cases, we are unable to comply with these principles, data processing may still be lawful because there is a justification. In particular, the following grounds for justification may apply:

Your consent;
The performance of a contract or pre-contractual measures;
Our legitimate interests, provided that your interests do not outweigh ours.

3.3 How can you withdraw your consent?

If you have given us your consent to process your personal data for specific purposes, we will process your data within the scope of this consent, unless we have another justification.

You can withdraw your consent at any time by sending an e-mail to the address given in the legal notice. Data processing that has already taken place is not affected by this.

3.4 In which cases can we pass on your data to third parties?

a. Principle
We may need to utilise the services of third parties or affiliated companies and commission them to process your data (so-called processors). Categories of recipients are in particular:

Accounting, fiduciary and auditing companies;
Consultancy firms (legal advice, taxes, etc.);
IT service providers (web hosting, support, cloud services, website design, etc.);
Payment service providers;
Providers of tracking, conversion and advertising services.

We ensure that these third parties and our affiliated companies comply with data protection requirements and treat your personal data confidentially.

We may also be obliged to disclose your personal data to authorities.

b. Visiting our social media channels
We may have embedded links to our social media channels on our website. This is visible to you in each case (typically via corresponding icons). If you click on the icons, you will be redirected to our social media channels.

In this case, the social media providers are informed that you have accessed their platform from our website. The social media providers can use the data collected in this way for their own purposes. We would like to point out that we have no knowledge of the content of the transmitted data or its use by the providers.

c. Transfer abroad
Under certain circumstances, your personal data may be transferred to companies abroad as part of order processing. These companies are obliged to protect data to the same extent as we are. The transfer may take place worldwide.

If the level of data protection does not correspond to that in Switzerland, we carry out a prior risk assessment and contractually ensure that the same level of protection is guaranteed as in Switzerland (e.g. by means of the new standard contractual clauses of the EU Commission or other legally prescribed measures). If our risk assessment is negative, we will take additional technical measures to protect your data. You can access the EU Commission's standard contractual clauses at the following link: https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de

3.5 How long do we store your data?

We only store personal data for as long as is necessary to fulfil the individual purposes for which the data was collected.

Data that we store when you visit our website is stored for twelve months. An exception applies to analysis and tracking data, which may be stored for longer.

We store contract data for longer, as we are obliged to do so by law. In particular, we must store business communications, concluded contracts and accounting documents for up to 10 years. If we no longer need such data from you to perform the services, the data will be blocked and we will only use it for accounting and tax purposes.

3.6 How do we protect your data?

We will keep your data secure and take all reasonable measures to protect your data from loss, access, misuse or alteration.

Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it will be necessary for us to pass on your enquiries to companies affiliated with us. Your data will also be treated confidentially in these cases.

Within our website, we use the SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser.

3.7 What rights do you have?

a. Right to information
You can request information about the data we have stored about you at any time. Please send your request for information together with proof of identity to info@effinuity.com.

You also have the right to receive your data in a commonly used file format if we process your data automatically and if:

You have given your consent for the processing of this data; or
You have provided data in connection with the conclusion or fulfilment of a contract.

We may restrict or refuse to provide information or data if this conflicts with our legal obligations, our own legitimate interests, public interests or the interests of a third party.

The processing of your request is subject to the statutory processing period of 30 days. However, we may extend this period due to a high volume of enquiries, for legal or technical reasons or because we require more detailed information from you. You will be informed of the extension in good time, at least in text form.

b. Erasure and rectification

You have the option of requesting the erasure or rectification of your data at any time. We may reject the request if statutory provisions oblige us to store the data for a longer period or to store it unchanged or if your request conflicts with a legal authorisation.

Please note that exercising your rights may be in conflict with contractual agreements and may have a corresponding impact on the performance of the contract (e.g. premature cancellation of the contract or cost consequences).

c. Legal recourse
If you are affected by the processing of personal data, you have the right to enforce your rights in court or to file a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch

3.8 Changes to the privacy policy

We may amend this Privacy Policy at any time. The changes will be published on https://www.effinuity.com, you will not be informed separately.

4 Individual data processing operations

4.1 Provision of the website and creation of log files

What information do we receive and how do we use it?
When you visit https://www.effinuity.com, certain data is automatically stored on our servers or on servers of services and products that we purchase and/or have installed for the purposes of system administration, for statistical or backup purposes or for tracking purposes. These are

The name of your internet service provider;
Your IP address (under certain circumstances)
The version of your browser software
The operating system of the computer used to access the URL
The date and time of access
The website from which you visit the URL
The search terms you used to find the URL.

Why are we allowed to process this data?
This data cannot be assigned to a specific person and is not merged with other data sources. The log files are stored in order to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest.

How can you prevent data collection?
The data is only stored for as long as is necessary to fulfil the purpose for which it was collected. Accordingly, the data is deleted at the end of each session. The storage of log files is absolutely necessary for the operation of the website; you therefore have no option to object to this.

4.2 Google Ads

We use the Google Ads service on our website, an online advertising service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter ‘Google’). Google Ads enables us to place adverts in Google search results and in the Google advertising network.

4.3 Google Ads conversion tracking

We use the online advertising programme ‘Google Ads’ on our website and, in this context, conversion tracking (visit action evaluation). Google Ads Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’).

When you click on an advert placed by Google, a conversion tracking cookie is placed on your device. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognise that you have clicked on the ad and have been redirected to this page.

The information collected using the conversion cookie is used to compile conversion statistics. This tells us the total number of users who clicked on one of our adverts and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.

You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You will then not be included in the conversion tracking statistics.

You can also deactivate personalised advertising for you in the Google advertising settings. You can find instructions on how to do this at https://support.google.com/My-Ad-Center-Help/answer/12155764.

4.4 HubSpot

Our website uses HubSpot, a service provided by HubSpot Inc. for various marketing and sales activities. HubSpot is an integrated software solution that we use for our inbound marketing activities, lead generation, email marketing, CRM (customer relationship management) and the management of contact forms.

When you visit our website or interact with us via the forms provided on our website, certain information about your visit is collected and stored. This includes your IP address, the date and duration of your visit, the pages you visit and information about the browser and operating system you use. In addition, if you contact us via a form, the data you provide (e.g. name, e-mail address) will be stored.

HubSpot uses cookies to analyse the behaviour of visitors to our website. This helps us to improve the user experience on our website and to make our marketing activities more effective.

The information collected by HubSpot helps us to better tailor our marketing and sales activities to the needs of our visitors and customers, to maintain and optimise our customer relationships and to measure the effectiveness of our marketing campaigns.

Data processing is carried out securely and in accordance with the applicable data protection regulations. HubSpot is certified under the EU-US data protection regulations and undertakes to comply with all data protection requirements applicable in the European Union (EU).

4.5 Linkedin Ads

We use advertising services on our website from LinkedIn, a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (‘LinkedIn’).

LinkedIn Ads allows us to serve targeted ads based on users' interests and behaviour. LinkedIn uses cookies and similar technologies to display adverts based on your previous visits to our and other websites. This enables us to measure and optimise the effectiveness of our advertising measures.

The information collected by LinkedIn Ads is anonymous to us, i.e. we do not receive any personal data about individual users. However, this data is stored and processed by LinkedIn so that a connection to the respective user profile is possible and LinkedIn can use the data for its own advertising purposes in accordance with the LinkedIn Privacy Policy.

If you are a LinkedIn member and are logged into your LinkedIn account while visiting our website, the data collected by LinkedIn Ads will be linked to your LinkedIn account.

The purpose of using LinkedIn Ads is to analyse and optimise the effectiveness of our advertising measures. Data processing is carried out on the basis of our legitimate interest in targeted advertising and analysing the impact and efficiency of this advertising.

4.6 Google Analytics

We use Google Analytics on our website, a web analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’). Google Analytics uses ‘cookies’, which are text files placed on your computer, to help the website analyse how users use the site.

The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

On behalf of the operator of this website, Google will use this information to analyse your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout.

4.7 Google Call Conversion Tracking

On our website, we use Google Call Conversion Tracking, an analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’). This service enables us to measure the effectiveness of certain adverts by recording how many calls are generated by these adverts.

If you reach our website via a Google advert and call us using the telephone number provided, Google can recognise this and record it for us as a ‘conversion’. No personal data of the caller, such as the telephone number or name, is transmitted to us.

Google uses cookies and similar technologies to provide the service and track the calls. These cookies are used to identify and track the advert that led the user to the website and the source of the call.

If you do not wish to participate in tracking, you can object to this use by deactivating the Google conversion tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics.

4.8 Google Tag Manager

We use Google Tag Manager, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’), to manage website tags via an interface. The Google Tag Manager itself (which implements the tags) is a cookie-less domain and does not process any personal data. The service triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.

By using Google Tag Manager, scripts (so-called tags) can be automatically activated on our website and data can be transmitted from your browser to Google. This data may include information about your IP address, the browser you are using, the subpages of our website you have visited and other interactions during your visit to our website.

4.9 Hotjar

We use the web analysis service Hotjar from Hotjar Ltd. on our website. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe). Hotjar enables us to measure and analyse the behaviour of our website visitors.

For example, Hotjar allows us to determine how long users spend on a page, which links they click on and how they navigate through the site. This helps us to make our website more user-friendly. The information is collected anonymously and is not merged with other data.

Hotjar uses cookies and other technologies to collect information about the behaviour of our users and their end devices. This may include the IP address of the device (only stored in anonymised form), screen size, device type, browser information, geographical location (country only) and preferred language.

4.10 HubSpot Analytics

Our website uses HubSpot Analytics, a web analytics service provided by HubSpot Inc. This service helps us to understand and analyse the behaviour and interactions of our visitors on the website in order to continuously improve the user experience and the effectiveness of our content.

When you use our website, HubSpot Analytics collects various data, including your IP address, geographical location data, browser type, operating system, referrer URL, date, time and duration of your visit and the pages you visit. This data is used to compile aggregated statistics about the use of our website and to give us insights into the behaviour of our visitors.

HubSpot Analytics uses cookies to recognise visitors to our website and to collect information about the use of the website. Cookies are small text files that are stored on your end device and enable your use of the website to be analysed.

The data collected by HubSpot Analytics enables us to better understand the preferences and interests of our visitors, to optimise our content and offers and to evaluate the effectiveness of our marketing measures.

If you do not want HubSpot Analytics to collect data about your visit, you can deactivate the use of cookies in your browser settings or use appropriate browser extensions.

4.11 Linkedin Insight Tag

We have integrated the LinkedIn Insight Tag on our website, a tool from LinkedIn, a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (‘LinkedIn’).

The LinkedIn Insight Tag enables us to collect information about visitors to our website, in particular about the type of LinkedIn features that visitors to our website use and how they interact with these features. This tool helps us to create targeted adverts within the LinkedIn platform and to measure the effectiveness of these adverts.

By using the LinkedIn Insight Tag, cookies are set on your device that enable the collection of pseudonymised data, such as the URL of the page visited, the referrer URL, IP address (in abbreviated form), device and browser characteristics and timestamps.

The data collected by the LinkedIn Insight Tag is anonymous to us, i.e. we do not receive any personal data about individual users. However, this data is stored and processed by LinkedIn so that a connection to the respective user profile is possible and LinkedIn can use the data for its own advertising purposes in accordance with the LinkedIn Privacy Policy.

If you are a LinkedIn member and are logged into your LinkedIn account while visiting our website, the data collected by the LinkedIn Insight Tag will be linked to your LinkedIn account.

The purpose of using the LinkedIn Insight Tag is to analyse and optimise the effectiveness of our advertising measures. Data processing is carried out on the basis of our legitimate interest in targeted advertising and analysing the impact and efficiency of this advertising.

4.12 HubSpot Chat

We use HubSpot Chat on our website, an online communication tool from HubSpot Inc. This enables visitors to our website to contact our team directly and clarify questions or concerns in real time.

If you use HubSpot Chat, the following data may be collected: Your name, your email address (if provided), the content of your message, your IP address, geographic location data, browser type, operating system and the date and time of your enquiry. This data is used to process your enquiry and to improve the quality of our customer service.

HubSpot Chat may place cookies on your device to facilitate communication and to ensure that you are recognised as the same user on repeat visits. Cookies are small text files that store information about your interaction with the chat function.

The main purpose of HubSpot Chat's data processing is to provide efficient and immediate customer support. The data collected allows us to respond to your requests and continuously improve our service.

If you do not want HubSpot Chat to collect data about your interactions, you can disable the use of cookies in your browser settings or not use the chat.

4.13 Wix

Wix.com Ltd. is the company behind the Wix service. It is a platform that enables users to create their own websites and online shops. The company is based at 40 Namal Tel Aviv St., Tel Aviv 6350671, Israel.

On our website, we use Wix as a platform for creating and managing our online presence. This includes the display of content, the hosting of images and videos, the provision of contact forms and, if necessary, the operation of an online shop.

Wix uses various technologies to ensure the functionality of its platform. These include cookies, web beacons and similar technologies that are used to improve the user experience, analyse website performance and provide personalised advertising. Wix may also collect IP addresses and other information transmitted by visitors to the website.